The Big Red Fez
This book is good to be read for whoever wants to build his/her site/blog to better direction and profitable method. I think Seth Godin’s opinion could still acceptable and could be applied well on our site/blog.
This book puts its main discussion on content mistaken and website layout, people seems to be less effectively arrange their site/blog content and layout, it seems to be bias and too many unimportant things on site/blog pages, thus site/blog purposes is not arrived well to visitors.
Although site/blog content classified to in great quantities, you have to be able to arrange those things in such a manner to direct visitors to your site/blog purposes (subscription/sales/download/etc). You have to make clear sign, mark for your direction to site/blog goal/purposes.
This pages that selling The Big Red Fez which its content relates to how to make any web site better. This pages purpose is to sell this book, you could see clearly “banana” which is offered is price box and add to shopping cart button. It is designed well to attract visitors to click and buy it.
Seth through this book wants to send his message to us as site/blog owner to fulfill visitors needs by imagine ourselves as those kinds of visitors. Visitors are people who want an ease to obtain whatever their need, that is news/services/products. Visitors will never want to be busy, they always want everything happen in quite short time, easy and served well from the beginning till the end.
Seth said this word in several times, “Don’t make it easy for you (website owner/web developer), and Make it easy for me (customer). For the example, when visitors facing registration form, he/she have to choose his/her country, website developer usually provide this in pull down menu, if your target visitors are the US citizens, why don’t you make United States as the default option. It would bring an ease to your visitors.
Seth emphasizing to accuracy, carefulness to all of site/blog owner to keep pay attention to site/blog pages, articles. Always do inspection to those things, don’t let it has error page, wrong page, etc; this might cause your products or services in low demand because your site/blog has low visitors. People won’t come back return to site/blog that have to many errors on it.
I think that’s all my opinion about this book. Please, feel free to buy this book and read and share your knowledge to other people.
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