Don’t know, does it bought by Microsoft or doesn’t, couple times ago Yahoo! announced their plan to release new site named Shine. Targeted to woman, Shine would present original blog facility and content from Yahoo! main publisher partners such as Conde Nast, Hearst, and Time. Not stop there, Yahoo! Mail will be able to use at Shine. Likewise with other services like Search, Food, Health, and Astrology.

Similar to Yahoo! News, Finance, Sports and Entertainment as well, Shine is newest business the company that base at Sunnyvale, California in vertical site class. Indeed, this is the first Yahoo! site that targeted specified audience not just simply a topic. The expectation is Shine would be able to be the first site that search by people for lifestyle category. Woman is assessed as the right target, regarded there are 40 million people from that gender (age between 25 till 54) that using Yahoo! every months and the fact that woman more likely to blogging that man.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! And please feel free to comment.

By released Android operating system at November 2007, it means officially Google have competed in mobile peripheral business. Yahoo! As Google main competitor do not want drop behind in this case. Marco Borries, person who have under developed to manage mobile business said that Yahoo! Ready to commit mix and synchronize services with others competitor by new way and more open strategy.

Yahoo! use unique strategy in their cell phone business, Yahoo! follow to use software open source that Google offered before. Yahoo! creates internet mobile service that possible to run on various cell phone platform, including open source created by Google and iPhone owned by Apple.

Finally, second part of this continuous article abut the long tail is completed made. This time will be discussed how to catch Long Tail Keyword (LTK), and exploit it to be more improve our site existence in search engine. For anyone not yet understand LTK, please make familiar with this first. It won’t bite.

By the end of last first shares article, I ask you to register yourself to HitTail service and install the tracking code which is given into your site. If you still not yet done it.

Catcher The Long Tail Weapon

Before starting to catch the long tail, let us get acquainted with HitTail features first.

1. My Hit Tail

This page shows graphical from Long Tail Keyword which is recorded from visitor activity that came through search engine. We can see different graphical depends to each search engine sites (Google, Yahoo, MSN, other). Besides, on this page we can also know how many percentage of our site visitor that came from keyword Long Tail.

At one of my site for example, keywords that reside in the VIP position result page only giving the 6.4% contribution from entirety of visitor that come. The rest come from LTK. It is Incredible, isn’t it?

2. Search Hits

This page contains all queries which are referred to visitor that come to your site. You can download this list as Excel document if necessary.

3. Keywords

This page contains all keywords which are used by visitor in search engine to come to your site. Basically, this page content globally similar with search Hits page. It’s difference, this page only mentioning its keyword, while page Search Hits present all queries.

Be like on page Search Hits, you can download the keyword list as Excel document.

4. Suggestions

This page is main weapon from tool long tail keyword catcher, HitTail. Automatically, HitTail will filter keyword list which is on previous page and give the new list which is contain the keyword that they suggest to optimize. Filter is done according to our site position in search engine for the specific keyword. From temporary observation, keyword which is suggested mostly resides in page 2 till 5 from entire of result page in search engine.

Again, you is enabled to download the list in suggestions page into your computer in Excel document.

5. To Do

The page function as marker or notification for you. On Suggestions page, you can click at specified keyword to move it into To Do page. Thereby, we know which particular keywords that we have optimized.

Catch The Long Tail Technique

At the moment I sure you ought to have got the clue how to catch the long tail keywords. Yeah, the main core, this is steps that you have to do:

1. Login into Member Area HitTail.
2. Make a move to Suggestions page
3. Catch and exploit enlist keywords in this page. If you have done, clicked to move in To Do page.
4. Make a move to To Do page and check are there keyword which is passed.

Do four step above at least 3 day once, and guaranteed will many assisting to boost up your site visitor

Exploit The Long Tail

So, if have been catch then what?

There is two choice of way that you can go through.

First, you can modify your site page, which be directive by long tail keyword so that the keyword be optimized. Usually, enough by adding the keyword 1-2 times into your site page you have given more improvement at SERP page.

Second, if keyword which is caught have high potency, just make new page at your site which is special dedicated to that keyword. Remember, without doing optimization one of your site page have succeeded deliver visitor, moreover if you make the optimization page for the keyword.

I prefer to use the first way. Besides easier, also this is relative effective compared to the second way. Truly the result not too effective as the second method, but just keep to proven more succeed improve page position which is in modification at SERP for specified keyword.

Final Word

Are there other tools?

There are so many tools that more expensive than HitTail. But for people whom have limited fund or not yet owned credit card, use HitTail more comfortable because you are not obliged to pay for anything. But in future, possibly I will write down another LTK catcher weapon, of, course not free.

Good hunt, enjoy it.