Don’t know, does it bought by Microsoft or doesn’t, couple times ago Yahoo! announced their plan to release new site named Shine. Targeted to woman, Shine would present original blog facility and content from Yahoo! main publisher partners such as Conde Nast, Hearst, and Time. Not stop there, Yahoo! Mail will be able to use at Shine. Likewise with other services like Search, Food, Health, and Astrology.

Similar to Yahoo! News, Finance, Sports and Entertainment as well, Shine is newest business the company that base at Sunnyvale, California in vertical site class. Indeed, this is the first Yahoo! site that targeted specified audience not just simply a topic. The expectation is Shine would be able to be the first site that search by people for lifestyle category. Woman is assessed as the right target, regarded there are 40 million people from that gender (age between 25 till 54) that using Yahoo! every months and the fact that woman more likely to blogging that man.

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