Bounce Rate: The Way to Analyze and Repair It
Getting user/visitors that is committed with site/blog content will produces sells, subscriptions, bookmarks and continuously visits. The best way to increase bound user is by designing site/blog structure that has content related link and shows them up in such enticing so they entice to click it. The logic is, if the first article does not produce subscription, it is probably the second will.
Webmaster used to call it with bounce rate, it is the percentages of visitors that leave site/blog after look at the entry page (the first page been visited). They are visitors who bounce away and does not look at the other pages on the site/blog. You might be using Google Analytics for this purpose.
Low bounce rate means that your visitors explores your site/blog more detail. It means they are more content related. In his new article, Jacob Nielsen said that bounce rate remains an important metric.
“Given growing bounce rates, we must stop using «unique visitors» as a metric for site success. Site tourists who leave a site immediately ratchet up the unique visitors count, but do not contribute long-term value. On the contrary, bouncers should be considered a negative statistic: the site failed to engage them enough to entice even a second pageview.”
Nielsen suggests analyzing bounce rate partly for each different visitors sources: low-value referrers, direct links from other sites, search engine traffic, and loyal users. The reason is so simple: visitors come to your site/blog with different purposes, it depends on their needs. The source who sent visitors could be the indicator of behavior, and it could be observe.
One constant user could come to site/blog through feed reader and go away after read latest article/post because he/she always monitor that site/blog and have almost read entire articles/archives on certain site/blog. One visitor that need particular knowledge/information will come by through search engine and will easily entice to clicks site/blog links. Casual visitor could come on site/blog through social sites exploration like StumbleUpon.
Noteworthy, bounce rate will be more varied depends on the source, thus it must bee compared with similar data, not to different sources. For example is, visitor performance who comes from search engine referrals must be compared with the earlier data with the same source, not to compared with other sources, like Digg.
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August 7th, 2008 at 5:51 am
you might want to try http://www.pagealizer.com as it gives a detailed analysis of your site bounce rate.
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August 25th, 2008 at 11:03 pm
Thanks for the article on Social Bookmarking! Very informative… and timely! Keep them coming.
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